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Robert Wright brings us some welcome tips on printing labels. This article appeared in the MacValley Voice newsletter


How-to
Label printing:
A dark art revealed


By Robert Wright

Great Lies of the 20th Century:


"There will be peace in our time." Neville Chamberlain

"The check is in the mail." Your brother-in-law

"In just moments, sheet after sheet of cleanly printed labels will magically issue forth from your printer." A computer salesman

Voodoo made easy


Computers are great for maintaining mailing lists, and if you keep up such a list you will want to print labels. As anyone who's tried it knows, getting them to line up and print properly is something akin to black magic. Hopefully this article will provide the proper spells and incantations to get the job done.

First, let's nail down some basics. Laser labels are usually 30 to a sheet, 3 across and 10 down. 1" high is standard and most of them are 2—3 inches wide. But wait, you say, if the labels are 1" high and the paper is 11" high, why not put 11 labels to a sheet? The reason for this is that all printers have what is called a "forced margin." Few laser printers print all the way out to the edges of the paper. The forced margin varies with the brand of printer but it is usually 1/2" .

When printing labels use nine point type in a simple font such as Helvetica. Nine point type prints six lines to the vertical inch. Larger point sizes will run off the right hand edge when you encounter addresses like "1234 Winding Wooly Hummock Trail, Second Floor, Suite 1543." Testing label layouts takes many trials to get it right.

To test your label layouts without wasting expensive labels, print your test layouts on plain paper. Put the test printout behind a sheet of labels and hold it up to a bright light. The position of the text will show through.

There are two types of programs used for printing labels: databases and word processors. Databases are visual, you see a picture of a page and drag the labels and margins around. Word processors are text-based; you simply see text on a screen. Databases are much preferred for label printing chores. There are a few programs available that do only label printing but they are largely a waste of money since any good database will handle label printing chores quite well.

Before we get deep into this, a word about templates. Check your program carefully and see if there are any built-in templates for label printing. FileMaker has templates for all types of Avery labels and Microsoft Word has many popular label layouts included with the program as sample documents. If you find a layout that will suit your needs, go to the store and buy the labels mentioned and your life is easy.

Get the ducks in a row

One of the most important things about label alignment is learning to deal with the problems involved in the proper order and only one problem at a time.

This is how you line up laser printed labels. Vertical alignment deals with how the text is positioned up and down the page. Horizontal alignment deals with how the text lines up across the page. We will start with vertical layout. Ignore any problems with horizontal alignment for now.

1. Put enough text on the label to cover the vertical area. If you are using 1" labels, put 6 lines of 9 point text on the label. It doesn't matter what the text is, just put enough text on the label to fill it up for testing purposes.

2. Align the first line of the first label. The first line of text should hit the first label at the proper spot. Don't worry about anything else right now, just check that. The way to get this first label to align is to change the amount of blank space at the top of the page. If you are working in a word processor you should change the top margin. If you are using a database, change the size of the page header.

3. Handle any problems with vertical "crawl." The next thing to worry about is the vertical alignment of all the other labels on the page. If they do not line up properly you will find that the labels will "walk" or "crawl" either up or down the page. If they are crawling up the page then the first line of the second label will be too high, and the first line of each successive label will be higher still. Crawling down the page is the opposite. Each successive label hits lower and lower.

The cause of this is that the amount of space allowed for each label is wrong. If you are using a database, change the amount of space allowed to each label. If you are using a word processor, put a blank line (carriage return) after the lines of text to increase the amount of space each label takes or delete any blank lines to decrease it. In a word processor the amount of space taken up by each label is determined by the point size and the number of blank lines either before or after the text of the label.

4. Handle any disappearing labels. The next vertical problem has to do with how many labels appear vertically on the page. If you have a full ten labels then you are in business. If you have less than ten appearing then bottom margin is too big. The computer thinks it is running out of room at the bottom and is bumping that last label over to the next page. In a word processor decrease the bottom margin; in a database make the page footer smaller. Make it as small as your program will allow or delete it altogether. If you still do not get the full ten labels on the page then check the amount of space being given to each label again.

New horizons

At this stage we should have proper vertical alignment. Horizontal alignment is the same process, only sideways.

5. Move the left margin until the first letter of the first column of labels hits the first column of labels at the correct spot.

6. Handle any horizontal crawl. If the labels crawl out or in as they proceed across the page, check the amount of vertical space or width of each label. Visual layout programs make it easy to set the width of the labels, just drag the width out until it is correct. Word processors vary in the way you set the width. Some have you lay out three labels across using tab stops. Others have you lay out just one label and set the width of the columns. Consult your manual to find out just exactly how your program handles this.

7. Make the right margin as small as possible. If less than three labels fit across, this should correct the problem.

8. Remove any extra text you added to the label for testing purposes.

With all these steps done your labels should line up and print properly on the page.

Special situation

On an ImageWriter labels are done differently than on a laser printer. If you print labels on an ImageWriter use pin-fed one-across labels. They don't jam as much as the three-across ones and are easier to use and set up. Keep in mind that even though they are in a continuous roll that the computer still believes it is printing to an 8.5 X 11 page and will act accordingly. In the page setup dialog box for ImageWriters there is an option "no gaps between pages." Make sure this is checked. This way you will be able to have no top or bottom margins when you print. You will need to fit eleven 1" labels to a "page." This means your top and bottom margins must be set to 0 and the labels must take up no more than 1". If every 11th label is blank, the computer believes it is running out of room at the bottom of the 11" page and is jumping to the next page to print the next label.

If you use a new ribbon, draft mode on an ImageWriter is very readable and very fast. Use a monospaced font such a Monaco 9 point to lay out your labels or the spacing between your letters will be erratic. Monaco 9 matches the height and width of draft characters very well.

Never, not at any time and at no point should you feed labels backwards through an ImageWriter. When you are finished with a run, break the roll behind the printer at one of it's perforations and then roll the printed labels forward through the printer. Yes, I know it wastes about ten labels but trust me, a sure way to get a label jam is to run the labels through backwards.

When loading your labels be sure not the stretch the labels too tight across the back of the printer. Many label jams are caused by having those little black tractors in the back too tight or too loose. Pull out that manual and learn what those little levers do.

The vertical position of the text on the label changes when you move the platen. Rather than trying to mess with margins to get the labels to hit at the right vertical position, print a test label or two and roll the platen up or down to get the alignment right. If you can't figure out which way to roll the platen, think of the text as being stationary and move the labels underneath the text to get the position right. Remember, always roll the labels forward.

Worse than a disgruntled postal worker…

Label jams are something to be dreaded by any sane person. As you are printing away, one of the labels decides that it was not meant for the US Mail and peels off somewhere deep inside your printer making a big sticky mess. If you are using a laser printer make sure that you are using labels made specifically for a laser printer. The page is heated to bond the toner to the paper as part of the printing process. Typewriter labels have a glue that will melt under this heat while laser printer labels have a high temperature glue that stands up well. If you get a label jam, stop your print run and remove as much of the offending labels as you can. Inspect the rollers carefully for any stray labels. If you leave a stray label on a roller somewhere it will lie in wait for the next sheet of labels and snag it. De-Solv-It, a mild solvent available at hardware and grocery stores is excellent for softening the label glue and getting the goo off. Avoid harsh solvents such as acetone; they will damage the rubber on the rollers. Apply the solvent with a Q-Tip and do not allow it to run down into the machine where it can make mischief. With an ImageWriter sometimes a label will get stuck beneath the platen (the big black rubber roller). Sometimes you can use a sheet of light card stock to get it out, but other times disassembly is required, a job for a technician. If you do have a label jam, make sure you get all of the labels and sticky residue out of the printer or another label jam is sure to follow.

Save your work

The layout of blank labels varies greatly, so once you are happy with your label layout, save the label format using the name of the labels themselves, such as "Avery #5262." The next time you want to print some labels, all you will have to do is buy the same type of labels you had before.

Small jobs

If you want to print labels one at a time on a laser printer Avery has come up with good solution. Their "mini-sheets" look like ordinary labels with each of the three columns cut into a separate sheet. They are fed into the laser printer like an envelope. Set the top margin to get the label positioned vertically and the left margin to position it horizontally. For printing single labels these are less complex because there are no multi-column problems to worry about.

Good luck

Perhaps armed with this information, in just moments, sheet after sheet of cleanly printed labels really can magically issue forth from your printer. But that check from your brother-in-law is another matter entirely.

Robert Wright


Copyright 1994 MacValley Voice Burbank CA


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