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LAMG for June, 1997

Topics:

Wanna Be A Paparazzi?
Storage Safety
New Extensis Tools
Alps Printer Driver
Epson Gets Wider

Books
Building an Extranet
Information Storage

Software:
Mountain Upgrades Maps
WANNA BE A PAPARAZZI?

Online USA, Inc., uses a state of the art extranet linkup to provide celebrity photos to its clients around the world.
__ Online USA is owned by Brad Elterman and Paul Harris, and they are looking for good photos of celebrities, especially hot news exclusives. They will scan your slides and negatives, store them on CD-R, and return the originals to you. You will get 50% of whatever Online earns with your photographs. If you take an interesting photo, call Brad at 310 587-3333

Top Dollar & Royalty Protection

Online gets top dollar around the world. The photostory of OJ’s children selling lemonade garnered some $20,000 in worldwide sales.
__ From experience I know how important it is to have an agent to negotiate fees, and to fight for your royalties on resales and syndications. I have sold articles and photographs directly, rather than through my agent, Kodak’s Image Bank, and had the publishers have resell my material all over the world without my permission and without sharing the royalties with me.
__ Online’s best market is the Fleet Street Dailies in London, which is Europe’s hub for celebrity photos. Online also sells to American publications ranging from Newsweek to The National Enquirer.

Photographers with PowerBooks and Modems

Photographers who regularly ‘string’ for Online transmit their images to them with an Apple PowerBook and a modem, after scanning the photos with a Nikon Super Coolscan, then jpegging them.
__ Online seeks assignments for its associated photographers, who get a $250 to $400 day rate and retain the copyright to the photographs they take. Here the split with Online is 60/40 in favor of the photographer.
__ Online’s regular photographers have the option to take out advertising in the form of a page showcasing their work on Online’s Intranet site.

Digital Transmission

Online USA sells its celebrity photos on an Intranet ink-up with publications around the world. Access to this Intranet site is by a special code to Online’s own Internet server in Santa Monica.
__ Clients can look at an unlimited number of thumbnails at Online’s Intranet site, and for their subscription fee download a set number of hi res images per month. If they want to publish an image, an appropriate fee is then negotiated based on usage and circulation.
__ When a client contacts Online with a special request, Online does a database search and sends small versions of appropriate images over the Internet (on which transmission time is free.)
__ The clients use their account number to obtain full sized versions of the digital images they put into their virtual market basket. Online can provide Fujix Pictrography and Kodak Metrum prints to those who prefer hard copy to a digital file.
Online USA, 710 Wilshire Blvd, Suite 420, 310 587-3333

D'Lynn

PLEASE E-MAIL ME YOUR SUGGESTIONS AND INFORMATION
http://home.earthlink.net/~lwaldron/CONTENTS.html
D'Lynn Waldron THE IMAGE PERFECTED copyright 1997


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