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- Lynn Wegley, UG Info Manager posted this piece on April 22, 2002, and we thought we would make it a content piece here in the UG Help department. Fred Showker
 Newsletter tip
from the Info Manager
- A number of groups have decided to go to non-print newsletters. I personally feel that is not always the best thing to do. First of all, not all members or potential members are on the Internet and able to receive e-mail or even PDF files of the newsletter. Secondly, it is important to remind people of events occurring in the group and many members will not check their e-mail as often as we might like. And third, it is possible not only to cover the cost of the newsletter, but also profit from it. (Although I wouldn't suggest that you try to make a profit on it.)
__ Figure our how much it costs to produce a newsletter. It is possible to do an 8 pager and mail it for less than $1 per copy per member. Even sending it First Class as opposed to bulk. Then decide how many pages you want to devote to advertising. If you want to limit the advertising to 25%, then you need to make 50 cents per page per member. Thus if you have 100 members, you need to get $50 for a page of advertising. Of course, that should be broke down to quarter and half page and bumped a little bit to cover costs when you don't get all the advertising. I know of a group who used to pay a person 10% of advertising to go sell the ads. And he made a good living. Of course, it was a 56+ page newsletter with a few thousand subscribers. But the process is the same in calculating your price. Of course, if you are doing a PDF version, then you could still sell advertising at the same price since it is also reaching the membership. You still have costs involved in production.
__ BTW - UGN is a great place to go for article and they would love to have you submit some for other groups as well. http://www.user-groups.net/resources/terms.html
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- Lynn Wegley
- UG Info Manager
Remember: The help you get is equal to the help you give.
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