UGN User Group Bookshelf

Pricing Web Services


by Robert Brenner

A complete third edition rewrite of its predecessor, Pricing Guide for Web Services now has more tactics, more charts, and more tables. This valuable book is a working guide to pricing strategy and tactics.
      Pricing Web Services shows you how to set your own rates. It makes pricing easy and understandable. Now you can price ANY job with confidence - even bid flat rates on large projects. Using this book, you can thoroughly learn cost and profit. Read dozens of pricing strategies and tactics including when and how to raise or lower price, how to handle price objections and bottom fishers, and how to evolve from free services to paid services. You'll even learn how to counter cutthroat competitors. Learn how to generate a price distribution chart, and then use this to select a pricing range in which to compete. With this book, you'll be able to estimate and bid any project. Earn maximum profit on every job!

About the Author
      Robert Brenner is the author of 51 books, including Pricing Guide for Desktop Services, How to Price Graphic Design & DTP Services, Pricing Tables: Desktop Services, and Desktop Production Time Standards. He also writes a newsletter on market trends in pricing and speaks at conferences and seminars throughout the US. He is the publisher and research director at Brenner Information Group, a division of Brenner Microcomputing, Inc. Professor Brenner can be reached at rbrenner@brennerbooks.com

Pricing Web Services
by Robert Brenner - List Price: $32.95, check links for discounts Paperback: 343 pages Publisher: Brenner Information Group; 3rd edition

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User Group Network News Service. (C) 2004, all rights reserved. Affiliate groups may freely republish this piece so long as they include the tag line: "From the User Group Network News Service at http://www.user-groups.net/"
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