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Identity Solutions: How to Create Effective Brands With Letterheads, Logos and Business Cards


by Amy Schell, Cheryl Dangel Cullen

Designers help companies choose how they want to be represented in their business collateral -- do they want bright orange, splashy stationery to express their energetic business practices? Do they want a conservative typeface to show they are an established, credible corporate presence? Letterhead systems are integral to how companies express their identity, and designers are faced with the challenge of constantly finding new approaches to this common identity dilemma.
 
Whitney Scott, American Library Association says: "
      There's only one opportunity to make a first impression--and when business materials and messages represent a company, identity is it. Identity systems containing corporate images and ads can be a company's lifeblood whether thriving or on the ropes, so every organization wants its own Nike "swoosh" for maximum consumer recognition, but how to develop it? Cullen and Schell have produced a valuable design resource in which page after page of full-color identity designs, complete with illustrative tips, help promote creative insights and reinforce the basics. Sections on innovative risk and self-promotion showcase daring yet budget-conscious solutions to design problems; for example, the cost savings accrued by using colored paper rather than full-color process help pay for die-cut detailing or gold foil. This user-friendly volume should draw many readers seeking inspiration as well as nuts-and-bolts know-how.

Identity Solutions: How to Create Effective Brands With Letterheads, Logos and Business Cards
by Amy Schell, Cheryl Dangel Cullen - List Price: $32.99, Price: $23.09 You Save: $9.90 (30%) Hardcover: 144 pages ; Dimensions (in inches): 0.65 x 11.40 x 8.96 Publisher: How Design Books; 1st edition (April 2003)

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Credits:
User Group Network News Service. (C) 2004, all rights reserved. Affiliate groups may freely republish this piece so long as they include the tag line: "From the User Group Network News Service at http://www.user-groups.net/"
Footnotes:
The User Group Network is a member of: The Association of Apple Computer Users & Groups, the MUG News, and is sponsored in part by: The Design & Publishing Center, The News Serve Network, and the Designers' Bookshelf. The User Group Network is the first, and the original user group network for computer users everywhere including, Apple, Mac-Pro, User Group Organization to support Macintosh, IBM PC, Microsoft, Compaq, Amiga, BE/OS, Linux, UNIX, and other leading computer platforms. Hosting services are provided by The Graphic Design Network to serve the computing community. For information about the UGNetwork, to get involved or have your own groups' home page located at user-groups.net, please contact us. Copyright 1994 through present. This site is maintained in the community interest by The Graphic Design Network c/o Showker Graphic Arts & Design, a Corporation of the Commonwealth of Virginia, 22801, established in 1972.