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The Fluent Designer... The Book that That Put "Design" into "Culture" Returns
When Steven Heller was searching for a publisher for Design Literacy, he was told that the book was a risky project. Who would be interested in a sparsely illustrated book on design culture and history? Yet the visually quiet, fiercely observant essays hit a nerve with the members of the design community, whom it presented as ambassadors of culture and critical thinking.
Nearly 20,000 copies and seven years later, Steven HellerÕs pioneering anthology is making its comeback with a newly edited, expanded edition. Co-published by Allworth Press with the School of Visual Arts, the classic reader challenges designers again to look beyond studio walls and into their professionÕs ever-growing cultural legacy.
Written by Steven Heller over the course of the past fifteen years, Design Literacy, second edition, features literary snapshots of design objects and designers to create a rich tableau of the forces, people, and design objects that shape our cultural landscape. The more than 140 essays combine the best from previous editions of the book, including James VictoreÕs iconic cover design and new aesthetic, political, historical, and social commentary. Topics covered by the new essays include:
Design Literacy is a must-read for anyone seeking to understand the designers and objects that keep inspiring Western graphic design and pop culture across time and space.
This is another important title from Steven Heller and Marshall Arisman that guides to the ins and outs of today's dynamic illustration business -- teaching budding illustrators everything that their teacher didn't know or their art director didn't tell them. Using an entertaining, running narrative format to look at key concerns every illustrator must face today, this book covers finding one's unique style and establishing a balance between art and commerce; tackling issues of authorship and promotion; and more. In-depth perspectives are offered by illustrators, art directors, and art buyers from various industries and professional levels on such issues as quality, price negotiation, and illustrator-client relationships.
Design Education from Steven Heller:
Becoming a Graphic Designer: A Guide to Careers in Design, 2nd Edition by Steven D. Heller
Design Literacy (Continued): Understanding Graphic Design by Steven Heller
Inside The Business Of Illustration The guide to the ins and outs of today's dynamic illustration business by Steven Heller, Marshall Arisman
Design Literacy: Understanding Graphic Design
List Price: $24.95; Price: $15.72; You Save: $9.23 (37%); Edition: Paperback, 6 x 9, 464 pages, 136 b-w illustrations, ISBN
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