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The New Graphic Design School


by Alan Swann

"Sight is a process by which our brains decode the visual stimuli received from the eyes and turn these into an image of solid objects..."

Completely revised and updated to cover computeraided design and the use of software applications in all aspects of commercial design. Tips on producing professional work from leading design practitioners are included. Paper.

A fully updated edition of the popular book on the principles of graphic design

This new Third Edition presents the fundamental principles of graphic design, now revised to cover the latest tools and techniques. Supplemented with examples of studentsÕ work throughout, it includes new information on digital design and the use of software applications in all aspects of commercial design. Coverage includes practical guidance on designing for a variety of media and projectsÐfrom advertising and packaging to corporate work and Web design.

About the Authors

Alan Swann (London, UK), a graphic designer with major newspapers and an art director in advertising, lectured and wrote extensively on design and design-related areas.

David Dabner (London, UK) teaches at the renowned London College of Printing and is course director of the Higher National Diploma in Typographic Design. He is the author of How to Use and Understand Design and Layout.

See Also:

The New Graphic Design School
List Price: $45.00; Price: $29.70; You Save: $15.30 (34%); Product Details: Paperback: 192 pages Publisher: Wiley; 3 edition

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User Group Network News Service. (C) 2004, all rights reserved. Affiliate groups may freely republish this piece so long as they include the tag line: "From the User Group Network News Service at http://www.user-groups.net/"
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