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This book should be required reading for all senior design students
We hear the questions all too many times:
* How much do I charge?
* How do you set up customer files
* How do you manage a design flow?
This book should be required reading for all senior design students
Design management is about the management of design in industry. This book leads the reader through the strategy, process and implementation of design management via an exploration of the required skills, theory and practice of each. The book begins with an overview of the area of design management, and then explores each of the key stages, issues and debates involved in the application of design within business. Questions and checklists are used to get the reader to think about the points raised, to confront expectations and to make informed choices.
To enhance the theoretical sections, case studies and interviews from leading professionals and corporations have been carefully selected to demonstrate and the knowledge in 'action'. Each chapter also contains a key skills section, which identifies the practical skills necessary to inspire, lead and manage design agendas/projects in business, to promote the effectiveness of design, and to communicate what design can bring to an organisation.
Selling points
* Brings together the study of two different disciplines: design and management.
* Promotes a clearer understanding of the relationship between design and management and its importance within an organisation.
* Clear guide to managing the strategy, the process and the implementation of a project from conception to delivery.
Readership Advanced
* An indispensable guide for students of design, design management, marketing, media communications and business studies.
* All those involved in the management of design within macro or micro organisations.
Design Management: Managing Design Strategy, Process and Implementation
Kathryn Best
* Publication January 2007 -- Colour images 300 ; Binding Paperback with flaps -- £24.95
Kathryn Best
Kathryn Best is a designer who has worked as an architect, interior designer and design consultant for a number of architecture firms and brand/design consultancies. She currently consults and lectures in design process, strategy and management, both commercially and academically.
Kathryn is also the Programme Leader for Design Management at the University College for the Creative Arts, and has previously lectured at the Bartlett School of Architecture, the Royal College of Art and the Parsons School of Design. Kathryn is published in both the US and UK in the areas of art, design and the management of creativity.
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