UGN books UGN books
This collection of articles and excerpts from McLuhan's most important books is a must read!
Anyone considering the relationship between technology and humanity has probably either read or heard of Marshall McLuhan. A careful student of media, a prolific lecturer and author, and the creator of such phrases as "global village" and "the medium is the message," McLuhan (1911-1980) merits a freshly creative and accessible examination today, as technology speeds ahead and forces us to reconsider our relationship with it.
Everyman's McLuhan is just that. W. Terrence Gordon, McLuhan's official biographer, has here deciphered and distilled McLuhan's career; his words are accompanied by colorful and innovative illustrations that apply McLuhan's and Gordon's ideas to the realities of 21st century technology and media.
Every spread, whether covering the iPod or Donald Trump, illuminates McLuhan's prophetic ideas with contemporary visual cues that will resonate with all readers.
Those familiar with McLuhan will appreciate this continuation of the original visual metaphor of the 1967 Penguin title, The Medium is the Massage, while McLuhan novices will be engaged and fascinated by his timeless ideas as manifested in the daily happenings of our lives.
Everyman's McLuhan furthers a dialogue that was important when McLuhan was alive, but is even more relevant today as the line blurs between the human community and the technologies upon which we rely.
W. Terrence Gordon is a linguist and intellectual historian. He has taught in six Canadian universities and written and/or edited eighteen books. His 1997 McLuhan biography, commissioned by the McLuhan family, has garnered international acclaim.
Everyman's McLuhan
W. Terrence Gordon, Eri Hamaji & Jacob Albert Media Studies, Design -- Paperback -- Color throughout
McLuhan Study Favorites
Essential McLuhan
by Marshall McLuhan, Eric McLuhan, Frank Zingrone
This collection of articles and excerpts from McLuhan's most important books is a comprehensive and accessible overview of the musings of the "Patron Saint of the Digerati". It includes substantial passages from my favorite McLuhan book The Gutenberg Galaxy (a brilliantly provocative academic treatise about the history and consequences of writing and printing), as well as many articles and interviews you wouldn't find in any of his previously published books anyway. This book is highly recommended. Essential McLuhanby Marshall McLuhan (Author), Eric McLuhan -- Paperback: 407 pages -- Publisher: Basic Books
The Global Village: Transformations in World Life and Media in the 21st Century
by Marshall McLuhan, Bruce R. Powers
This book probes the same theme from different angles, but with the same McLuhanesque all-over-the-place reasoning. Powers seems to have had a leavening effect on the master's breathless prose and extravagant presentation. The book should provoke people to think, if nothing else. For McLuhan collectors.
Understanding Media: The Extensions of Man : Critical Edition (Hardcover) by Marshall McLuhan (Author), W. Terrence Gordon (Editor)
* The Medium is the Massage by Marshall McLuhan (Author), Quentin Fiore (Author)
* The Global Village: Transformations in World Life and Media in the 21st Century by Marshall McLuhan (Author), Bruce R. Powers (Author)
* The Medium and the Light: Reflections on Religion by Marshall McLuhan (Author), Eric McLuhan (Editor)
* BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound by Martin Lindstrom (Author), Philip Kotler (Foreword)
Mark Batty Publisher is an independent publisher dedicated to making distinctive books on the visual art of communicating. Following nearly five years of publishing, the 55 titles in the MBP Fall 2007 catalog demonstrate how the list has evolved, keeping sight of the house's original intention to publish books that showcase the visual power and innovation of contemporary culture in all its varied poses. MBP people believe that the world has always been dominated by the visual; today the visual comes at us from more places than ever, and its dissemination is faster and more advanced every year. Books from Mark Batty Publisher capture this acceleration with creativity and innovation on the pages of each book: the result is something readers want to hold onto forever. Visit us on the web at www.markbattypublisher.com.
Return to: the top of this page, or the INDEX for this department
Exit to: The User Group Network front page
Contact: The Editor, Webmaster or Membership Director
* Discuss Photoshop
* Discuss Desktop Publishing
* Critique your Web Site