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New books from Sybex and Wiley
Sybex is celebrating 30 years of quality computer book publishing. Whether you're training for your certification, producing world-class 3D graphics, improving your digital photos, or looking to master the latest technology, Sybex has the books you need to make the latest technology work for you.
It's time to start talking. Thanks to blogging, the rules of business conversation have changed. Discover how you can transform corporate communication by strategic blogging with: Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations.
According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.
The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages.
Using more than 50 case histories to explain why blogging is an efficient and credible method of business communication, Scoble and Israel get you excited about the possibilities blogs present after just a few pages. This is one resource you and your business can't do without.
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
* Authors Robert Scoble, Shel Israel
* Hardcover, 272 pages
* Download a free chapter
Photoshop CS2 Workflow:
The Digital Photographer's Guide
By Tim Grey
If you're like most artists, the concept of planning and structuring your work may sound limiting and inhibiting. You may be surprised to learn that quite the opposite is true--a proper workflow can free you from the monotonous aspects of your work and let you exercise your imagination.
* Download the Table of Contents in PDF format; Paperback; 304 pages
Mastering Maya 7
By John Kundert-Gibbs, Dariush Derakhshani, Eric Kunzendorf, Boaz Livny, Mick Larkins
This official, Alias-endorsed guide offers comprehensive, in-depth coverage of the Maya interface. You'll find: A Quick Start overview followed by in-depth coverage of the Maya interface and all of the tools for modeling, texturing, animation, and special effects. Information on of all of Maya's latest features as well as chapters on advanced topics. Material on Maya Unlimited topics such as cloth, fur, and fluids. A logical organization that that follows the typical Maya workflow. Tutorials for modelers and animators from all disciplines. A CD-ROM with tutorial files and the Maya Personal Learning Edition.
* Download free chapter: "The Maya Interface " PDF format; Paperback; 864 pages
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