|
Guy Kawasaki
| Guy Kawasaki has been an Apple evangelist, CEO of ACIUS and Fog City Software, a
columnist for Macworld & MacUser and an Apple Fellow. He is now CEO of Garage
Technology Ventures, his venture capital firm in Silicon Valley. |
on preaching
the Macintosh
religion.
By John Brandt
That first day at Macworld SF 2002 was a long one. And then came Guy Kawasaki, the
famous snowboarder. The energy level jumped accordingly.
___ The original Apple evangelist surfaced to present
his top 10 tenets of evangelism to User Group leaders. His advice included: “Create
a cause (i.e.: the Macintosh religion). Look for virgins, not atheists. Let a thousand
flowers bloom. Remember your friends. Ignore pedegrees (sic).” Guy’s explanation
of that last one (“It doesn’t matter if you went to Harvard. That’s a negative thing.”)
hinted at what he really wanted to present, his famous sound bites and wisecracks.
So without further ado, answers to questions of Guy Kawasaki on life, the universe
and Apple Computer:
On Apple:
"I believe in God because there is no other explanation for Apple’s continued
existence.’’
On the difference between systems:
"Snowboarding is like a Macintosh, skiing is like Windows. For skiing there’s
two skis, you got poles and all this stuff. I like snowboarding. It’s fun, just like
a Macintosh.’’
On himself & the new generation:
"I gotta stand in line at the Apple Store now because people don’t know who I
am.’’
On his still-young looks:
"You know why I haven’t aged. It’s because I have an easy interface to use.’’
On crashing:
"If you truly love Macintosh, you don’t care if you can’t restart. That’s why
God gave you three fingers, man.’’
On company valuation:
"Add 500,000 dollars for every engineer. Subtract 250,000 dollars for every MBA.’’
On what the next computer will be:
"For the good of the world, it shouldn’t run Apple software. It should be so
compelling–like the jump to Mac from Apple II.’’
On what operating system he uses:
"I’m running 9.2.2 because I gotta be productive. But after today...’’
On why return to Apple is unlikely:
"Used to be it was all the misfits. The renegades. The assholes. People who snowboard,
not ski.’’
On the bad times for Apple:
"I used this program called Type It For Me, and I expected every time I typed
b-a-c, it would say beleaguered Apple Computer.’’
On using a Thinkpad during a speech:
"You can’t buy me, but you can rent me. So in this particular case, IBM was paying
me tens of thousands of dollars to present to their group. For tens of thousands
of dollars, shit, I’ll use anything.’’
By By John Brandt
Reprinted from Mactropolis the premier Mac User Group for the Chicago area, The
Rest of Us -- at: http://www.TROU.org
Reprinted with permission.
View a portion of Guy’s presentation at http://homepage.mac.com/wiredwomen/iMovieTheater8.html
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