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 User
Groups: $21.47
"The essence of evangelism is to passionately show people
how you can make history together"
Guy Kawasaki
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The Macintosh Way
by Guy Kawasaki
"One of the most important books ever written in, or about
the computer industry"
Fred Showker of The User Group Network
The Macintosh Way is a "take-no-prisoners
guide to marketing warfare" says Jean Louis Gasse, founder and president of
Be, Inc. Must reading for anyone in the high-tech industry, it is valuable, insightful
guide to innovation management and marketing for any industry.
"Forget In Search of Excellence, forget The Management Secrets
of Attila the Hun. Get attuned to The Macintosh Way."
--San Jose Mercury News.
The Macintosh Way empowers the very essence of
understanding the principles of evangelism and doing the "right thing the right
way" in business.
With humor and a bit of irreverance, Guy tells it like it is, and empowers the reader
with enlightenment about the zen of success.
"Officers of user groups... any user groups be they Mac or
PC should read this book. You'll laugh, ponder and grow intellectually... you won't
be able to put it down! When I feel like giving up, I pick up the Mac Way.... I'm
on my fourth reading!"
Fred Showker of The User Group Network,
Others:
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