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Apple Music iTunes Affiliate, Volume Song and University Programs Extend Marketing Opportunities for Third Parties
Apple has launched the iTunes Affiliate Program, making it the first download music store to offer direct links to a la carte singles and albums that generate paid commissions to affiliate websites. The iTunes Affiliate Program will complement successful iTunes programs including iTunes on Campus, offering free site licenses to colleges and universities, and the iTunes Volume Discount Program, providing bulk song downloads at a discount. The iTunes Music Store is the world's number one music service with over 125 million songs purchased and downloaded to date.
Eddy Cue, Apple's vice president of Applications says:
"This program is a clear win-win for Apple and our partners, both large and small . . . By working with affiliate websites we're not only expanding access to iTunes, but are giving site owners the ability to connect to one of the hottest brands online, creating a quick and easy way for them to generate additional revenue."
Affiliates that sign up for the iTunes Affiliate Program between now and September 15th will be automatically entered to win an iPod mini from Apple. The new program is the latest initiative from Apple to help businesses and organizations use the popularity of digital music for marketing and awareness related purposes.
Other iTunes third party programs include:
iTunes Volume Discount Program -- Apple offers companies, colleges and universities the ability to purchase large quantities of iTunes Music Store songs at a discount through the iTunes Volume Discount Program.
Through the program, Apple provides groups the ability to purchase a batch of individual codes, good for redemption of free song downloads at the iTunes Music Store which they can use for promotional giveaways, incentive programs, sweepstakes prizes and other valuable customer offers. Recent companies participating in this program include Ben & Jerry's, Saks Fifth Avenue and W Hotels. More information on the iTunes Volume Discount Program can be found at iTunes Volume Discounts.
iTunes on Campus -- Targeted at helping colleges and universities stem the tide of illegal music downloading on campus, Apple offers educational institutions a free institutional site license for the iTunes application and the ability to purchase songs for students at a discount. The iTunes on Campus program enables universities to provide students with a legal option for downloading music from the Internet and managing their digital music collection. Universities can also take advantage of the iTunes Affiliate Program to generate funds for their school. More than 55 colleges and universities have signed up for site licenses through iTunes On Campus to date. More information on the program can be found at iTunes on Campus.
The iTunes Music Store, available in the US, UK, France and Germany, is the best way for PC and Mac users to legally discover, purchase and download music online. Incorporating pioneering features, unmatched personal use rights, breakthrough pricing and Apple's legendary ease of use, the iTunes Music Store gives users the ability to play songs on up to five personal computers, burn a song onto CDs an unlimited number of times, burn the same playlist up to seven times and listen to their music on an unlimited number of iPods. With 125 million song downloads to date and a 70% market share of the legal digital music market, the iTunes Music Store is the leading online music destination in the world.
Record labels, businesses, institutions and colleges and universities interested in partnering with iTunes to drive their promotions and marketing programs can go to www.itunes.com/marketing for more information on these and other resources.
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