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iTunes make dough for Apple


50 million downloads!

The idea to team up with Pepsi was obviously a stroke of genius. But even not counting the Pepsi promotion, Apple music fans have purchased and downloaded over 50 million songs from Apple's iTunes Music Store. In our book that's some pretty good dough... or bacon, or what ever you want to call it. A recent article in the MIT Technology Journal (February, 2004) reinforced the phenomena that people these days think nothing of 'micro payments' as 'throw-away money'. So, with the internet it's just too easy to buy iTunes!

Apple says...

The 50 millionth song, purchased last Thursday afternoon, was "The Path of Thorns" by Sarah McLachlan. iTunes users are now downloading 2.5 million songs per week, which is an annual run rate of 130 million songs per year.

Steve Jobs, Apple's CEO said:
      "Crossing 50 million songs is a major milestone for iTunes and the emerging digital music era. With over 50 million songs already downloaded and an additional 2.5 million songs being downloaded every week, it's increasingly difficult to imagine others ever catching up with iTunes."

Apple is the only company to offer a complete solution for buying, managing and listening to digital music anywhere with the unique combination of the iTunes digital music jukebox software, the pioneering iTunes Music Store and the market-leading iPod and iPod mini digital music players. All work seamlessly together to make the new digital music era accessible to everyone.
      The iTunes Music Store offers Windows and Mac users the industry's largest online music catalog of over 500,000 songs, industry-leading personal use rights and uniform 99 cents-per-song pricing. With exclusive tracks from more than 150 artists, the iTunes Music Store offers music from all five major music companies and over 300 independent music labels. Plus more than 5,000 audiobooks, online gift certificates, Apple's patent-pending "Allowance" feature which lets parents automatically deposit funds into their kids' iTunes Music Store account every month, Celebrity Playlists, iTunes Essentials and Billboard Charts.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

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CREDITS:
Apple, the Apple logo, Mac, Mac OS, Macintosh, iTunes and iPod are either registered trademarks or trademarks of Apple. Other company and product names may be trademarks of their respective owners.
      SOURCE Apple Computer, Inc., 03/15/2004. For additional information visit Apple's PR web site http://www.apple.com/pr/ or call Apple's Media Helpline at 408-974-2042

 

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